FORDPROS

The Cornerstone

 There’s no doubt the world of business – of buying and selling goods – has changed. Purchasing goods, both for personal and business use, is vastly different than what it once was, and some of it is probably for the better. However, people ultimately buy from those who build a relationship with them; they purchase from those who are seen as more than just a vendor. Being a partner means something, and as you read through our current issue, you’ll see examples of this approach. 
Current technology makes interacting locally and across state lines easier, but it shouldn’t be the only method used. We can (and should) form partnerships with ALL of our prospects, customers, and vendors, even if we don’t see them at the local coffee shop, restaurant, ball game, and so on. Relationships are how commercial vehicle business was historically built and it’s still the cornerstone of all we do. Use technology to connect, but when you can meet face-to-face, do so, such as at conventions/expos like NADA and Work Truck Week. Hopefully I’ll see YOU at some of these shows throughout the year.

Click HERE to download PDF

Publication of CVBNetwork focusing on supporting and keeping the FordPro informed!

Bi-monthly publication.  READ – LISTEN – WATCH

2024

Feb
Issue 75
APR
Issue 76
Jun
Issue 77
Aug
Issue 78
Oct
Issue 79
DEC
Issue 80

2023

Feb
Issue 69
APR
Issue 70
Jun
Issue 71
Aug
Issue 72
Oct
Issue 73
DEC
Issue 74

2022

Feb
Issue 63
APR
Issue 64
Jun
Issue 65
Aug
Issue 66
Oct
Issue 67
DEC
Issue 68

2021

Feb
Issue 57
APR
Issue 58
Jun
Issue 59
Aug
Issue 60
Oct
Issue 61
DEC
Issue 62

LISTEN: WTW24 | REE

Jake Obert, Senior Director of Sales and Kim Mathers, Vice President Product Marketing and Strategy, REE Automotive sat down with […]

LISTEN: WTW24 | MOTIV

Kaitlyn Deleary, Assistant Marketing Director and Clay Okabayashi, Director of Sales at Mullen Automotive sat down on the last day […]